Aufinity Group expands strategic partnerships: OEMs opt for Aufinity’s integrated payment solution for the European after-sales market
- The first OEM for the after-sales area is Mercedes-Benz AG.
- From now on, customers will receive all information about their service order via the complete integration of Aufinity into the XENTRY Com communication platform.
- Dealerships in particular will benefit from the introduction of the payment solution.
Cologne, February 21st 2025 – Cologne-based FinTech Aufinity Group, today announces that it is expanding its cooperation with automotive OEMs to the after-sales sector and is presenting an integrated payment solution for the European market. The first automobile manufacturer to fully integrate the solution is Mercedes-Benz AG. By combining the strengths of the Mercedes-Benz AG communication platform XENTRY Com and the payment platform Aufinity, a comprehensive and seamlessly integrated payment solution will be created that meets the high demands of customers and dealers.
The expertise of the Aufinity Group, the market leader for automotive payment in Germany, will help OEMs to standardize payment processing in the European market and lay the foundation for a scalable solution that guarantees consistently high payment processing quality in existing markets such as Germany, Spain and Italy, as well as in other expansion markets.
“The collaboration with OEMs marks a decisive step into the future of automotive payment management for us,” says Lasse Diener, CEO and co-founder of the Aufinity Group. “We are proud to be setting new standards together with such a renowned manufacturer as Mercedes-Benz AG. Manufacturers play a key role when it comes to offering solutions that are integrated into the system landscape - and this is exactly where we come in with bezahl.de. Our payment solution enables OEMs to offer their dealers and customers a seamless and efficient payment experience that also makes internal processes future-proof and more efficient. For us, this is just the beginning - we see huge potential for the coming years.”
The new solution combines the strengths of XENTRY Com, the central communication platform in the car manufacturer's after-sales area, and the innovative payment platform Aufinity. Both systems are optimally coordinated with each other, creating an efficient, seamless solution for dealers and customers. More than 1,000 car dealerships in Germany are already successfully using the payment solution of the Aufinity Group (under the German product name bezahl.de), while expansion into other European markets is already underway.
In future, customers will receive all information about their service order - from the payment invitation and confirmation to the collection date - via a complete integration of Aufinity in XENTRY Com. This gives them a seamless, brand-compliant experience across different end devices and ensures convenient and transparent processing. In addition, retailers benefit from the digitalization of their payment processes, which enables a significant reduction in administrative costs.
About Aufinity
Aufinity is the international brand of the Cologne-based FinTech Aufinity Group. The company specializes in the digitalization and automation of payment management in the automotive sector and enables its customers to achieve faster liquidity through less manual effort and full transparency across the entire payment process for all parties involved. The company automates, digitizes and simplifies the entire process from payment request to settlement in the existing financial accounting systems. The comprehensive product portfolio includes digital installment payments and a check for money laundering prevention. The company's mission is to define a new standard for payment management in the European automotive industry. The Aufinity Group continues to cooperate successfully with the KIA dealer association, Mercedes-Benz Businesspartner GmbH, Stellantis Italia and the VW and Audi partner association.
About Mercedes-Benz AG
Mercedes-Benz AG is part of Mercedes-Benz Group AG with a total of around 166,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sale of passenger cars and vans as well as vehicle-related services. In addition, the company is aiming for a leading position in electromobility and vehicle software. The product portfolio includes the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach and G-Class with their all-electric models as well as products from the smart brand. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2023, around two million passenger cars and 447,800 vans were sold. In these two business areas, Mercedes-Benz AG is continuously developing its global production network with more than 30 production locations on four continents and is focusing on the requirements of electromobility. At the same time, the global battery production network is being established and expanded on three continents. Sustainability is the guiding principle of the Mercedes-Benz strategy and for the company means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable corporate strategy of the Mercedes-Benz Group. With this the company takes responsibility for the economic, ecological and social impact of its business activities and has the entire value chain in mind.
