High level of customer and sales staff satisfaction: Handelsgruppe Jürgens recommends bezahl.de

Larissa
Marschewski
Head of Marketing & Communications
6.10.2023
After the bezahl.de system has been successfully implemented at the traditional company Jürgens, commercial sales manager Stefan Besarese sums up the smooth introduction of the intelligent payment management platform. In particular, the 24/7 live payment status, which can be viewed at any time, was convincing and provided direct added value for everyday sales. In addition to the convenience of support from a direct contact person, the increased transparency meant that the Jürgens Group unreservedly recommends bezahl.de.

The family company Jürgens looks back on a long company history: For over 100 years, the automotive trade group has been selling new and used cars at 13 locations with over 950 employees and an annual turnover of 650 million euros. Due to the company's history steeped in tradition, Mercedes-Benz AG's largest contract partner is very familiar with pain points out of the industry. After following the development of the Zahl.de product through relevant trade journals since 2017, the trade group's experts decided to introduce the payment management platform at their locations last year.

Smooth implementation, personal support and optimized processes

Stefan Besarese, commercial sales manager in the passenger car sector at the Jürgens Group, describes the entire implementation process as extremely simple. He praises the individual work packages that the trade group received to set up the system internally. The bezahl.de team also provided a personal contact person who was well versed in the Jürgens Group's existing system environment and was thus able to individually supervise the implementation process and identify any sources of error in advance.

Before the introduction of the Zahl.de system, there were always situations in which sales staff had difficulties verifying incoming payments. Some customers make payments at very short notice, sometimes only in the morning of the delivery day. In order to be able to check receipt of money, sellers therefore often had to consult the accounting department, which often led to complications due to the different business hours of sales and administration. Besarese is now pleased with a significantly simplified, more individual and more flexible process: The sales staff receives a push notification directly via email confirmation as soon as a payment has been received. In addition, they can view the payment status at any time on the bezahl.de portal, which relieves and optimizes their everyday work.

Initial skepticism gave way to enthusiasm for digital progress

Of course, in a traditional company such as the Jürgens Group, with its many employees and long-standing customers, there was also occasional initial skepticism about the novel system: Not least because large amounts of money are transferred in the automotive sector, the trust of some parties had to be won first. Besarese explains that they supported this process by providing targeted support to relevant sellers, so that they too felt increasingly more secure with the new system. In the end, they too won out the idea of making work easier in everyday life. In addition, a newly integrated information section on the vehicle order form offers the opportunity to specifically discuss the payment process with customers directly upon completion of the purchase. The high level of transparency, which is also created for customers through emails about incoming payments, for example, aroused the necessary trust. Employees and customers of the automotive retail group are now highly satisfied with the payment process.

Unreserved recommendation for all trade colleagues

Besarese explains that many trade groups had similar problems with the traditional manual processing of payment processes and that some trade colleagues are still working today with the old processes and the associated difficulties.

“The ability to see live online whether a payment has been received is the main advantage of bezahl.de for us. Should it happen that a partial amount is missing, the system can be used to track the payment schedule so that an open payment can be quickly understood. It's much easier than the old process.” — Stefan Besarese, commercial sales manager at the Jürgens Group

Besarese fully recommends the bezahl.de process. In some cases, some retail colleagues at Jürgens had already looked at the implemented payment management system and then contacted the bezahl.de team themselves to “bring the process in-house.”

The Jürgens Group is looking forward to a joint journey into a digital future with bezahl.de.

🡒 Veröffentlicht am
6.10.2023