Pen, paper, calculation framework: Is your accounting still competitive?

Larissa
Marschewski
Head of Marketing & Communications
20.7.20
The automotive trade now offers many digital solutions for work processes in need of optimization. It is therefore all the more surprising that these are often not yet noticed. Accounting, in particular, is still working according to outdated patterns. This includes time-consuming tracking of outstanding items or manual accounting due to incorrect incoming payments. These avoidable processes cost time and resources that could be used more sensibly and efficiently in the company.

Digital payment management > traditional accounting

The steadily growing number of industries that integrate digital applications into their work processes shows their economic importance. In the automotive trade, however, the optimization potential that already exists through tailor-made software solutions is still not being exploited. The weak points of the lack of digitization are particularly evident in the purchase process, which include time-consuming and therefore inefficient communication between sales and accounting. The following example illustrates the problem:

  1. A customer buys a vehicle from the car dealership of their choice and must transfer the money to the dealer in advance.
  2. The customer receives no feedback as to whether their transfer has been received by the merchant and inquires accordingly about the payment status.
  3. On the day of delivery, the seller must ensure that payment has been received in full before he can hand over the keys to the customer.
  4. Since there is usually no transparency about the payment status in car dealerships, the sales consultant calls the accounting department to inquire about the payment status.
  5. The accounting department manually checks whether the payment has been received and provides the sales consultant with feedback accordingly.

Thanks to modern solutions, these time-consuming and error-prone work steps have long been obsolete. bezahl.de has taken on this challenge and developed a digital payment management platform for automotive retailers that automates and transparently maps processes. It also increases customer satisfaction: A digital payment invitation and the free choice of payment method also have a positive effect on your customers' buying experience. But how exactly does the checkout process with bezahl.de work now?

Make the checkout process efficient in automotive retail

bezahl.de as a digital payment management platform can be individually integrated into existing dealer management systems (such as GeneSys and Loco-Soft). This means that existing operating structures do not have to be extensively rebuilt. When selling a vehicle, the purchase process with and via bezahl.de is as follows:

  1. The customer receives an individual payment invitation via email for the purchase of their vehicle. He himself has the choice of how to process the payment — via classic bank transfer or the direct payment method integrated exclusively in bezahl.de. Cars and workshop bills can thus be paid via smartphone — an additional login is not necessary.
  2. All relevant employees as well as the customer himself have access to the current payment status. This means that there is an automated payment confirmation to customers and sales in real time.
  3. Thanks to the individual payment invitation, the customer's payment is assigned without errors. The pick-up date can be arranged with the customer as quickly as possible.

Sales relief: The payment status, which can be viewed at all times, prevents frequent inquiries from customers, which relieves both sales and accounting. In addition, there is no “customer backlog”, which often occurs during peak hours after work or on weekends. Increased customer satisfaction is therefore guaranteed.

Keeping pace with the digitization of sales processes is worthwhile in order to remain competitive in the long term. However, the benefits of digital payment management are already becoming apparent directly during the introduction of the innovative system:

  • Transparency about payment status in real time
  • Improved buying experience and increased customer satisfaction
  • Less time and resources spent on payment
  • Freed working time can be invested, for example, in customer support and advice

Good to know: In its service business, bezahl.de also offers intelligent receivables management, which sends automated payment reminders if there are still outstanding items.

🡒 Veröffentlicht am
20.7.2020
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