The process rocket for payment management in car retail — bezahl.de goes online with a new design
The platform for digital payment management bezahl.de has revolutionized sales and accounting processes in the automotive trade. The process rocket is now launching with a fresh corporate design, novel technologies and exciting customer stories.
Product brand bezahl.de with clear positioning
They started in 2016 with a digital payment solution for buying cars on the private market. The goal was to pay large sums via smartphone instead of with cash upon handover. The specialized payment method also quickly attracted great attention in the automotive trade - 200 retailers used the innovative solution to reduce their cash ratio. With the new bezahl.de application, NX Technologies has now further focused and broadened its presence. Since 2018, bezahl.de has not only regulated digital payments from buyers to sellers, but also acts as a platform for the entire payment management within a car dealership. All internal processes, from payment claim to processing and accounting, are presented reliably and as efficiently as possible. The fully automated allocation of payments without an error rate saves 70% of accounting expenses and raises the data quality of payments to a new level. With bezahl.de, sales and accounting employees concentrate on what really counts and are no longer held back by complex administrative files and manual activities. The founders' vision: “We want to set new standards for payment in the automotive trade. Only those who also use digitization for their internal processes remain sustainable.” With bezahl.de, car dealers launch the process rocket in their car dealership and offer customers the most modern payment process on the market.
Design and wording as efficient and clear as the product bezahl.de
bezahl.de is positioned as the product brand of Startp-up NX Technologies — the expert for payment solutions for large sums of money from Cologne. The design is as clear and clear as the product: “bezahl.de” is not only the URL of the platform, the product name and logo also use the typical Internet spelling. Part of the logo is also the promise of the product as a “process rocket for the car trade” - the abstract symbol in the logo represents the rocket. In this brand context, the color blue stands for security and is typical of the banking and financial world. Red is the brand's second main color and is intended to convey the dynamism, strength and competitiveness that bezahl.de ensures for car dealerships on their way into the digital world.
The advantages of bezahl.de are explained quickly and concisely — simply convincing:
- Fully automated accounting processes
- Real-time payment status for all claims
- State-of-the-art payment process with specialized payment methods
First customer stories report going live in car dealerships
With a unique combination of know-how from the financial and IT world, the gaming industry and economics, the NX Technologies team develops its applications and innovations. In close cooperation with leading car dealers, bezahl.de was tailored precisely to the needs of the market. Notable car retail groups such as the HW Group and Auto Wichert now rely on digital payment management. “The car dealerships that have introduced bezahl.de so far are particularly innovative and want to be ready for the future,” says Lasse Diener, co-founder of NX Technologies, describing the first customers of bezahl.de. bezahl.de is constantly publishing exciting insights into customer success stories on the new website at https://www.bezahl.de/referenzen.
More information about bezahl.de:
Customer success story “Hamburg-based car retailer Wichert uses digital payment management for the first time” https://bezahl.de/referenzen
FAQ about bezahl.de: https://hilfe.bezahl.de/de/
Available for publication from now on.
V.i.s.d.P.:
Lasse Diener
+49 173 426 09 64
lasse.diener@bezahl.de
Tanja Glogau
+49 (0) 221 177383 80
tanja.glogau@bezahl.de
