bezahl.de media – for even more transparency

With bezahl.de, the first payment management platform for automotive retailers, was launched on the market in 2018. In doing so, the Cologne-based start-up responded to the automotive trade's pain points relating to payment processes and the great demand for an innovative solution. Leading players from the automotive trade already successfully rely on bezahl.de and benefit from the most efficient payment management system on the market. In order to be able to learn even more about the product as part of varied media contributions, bezahl.de media has now been launched.

With the new format, direct feedback is obtained from the market. How is bezahl.de rated by car dealers and car repair shops? What is the response from end customers?

Interviews are conducted, case studies published, process optimizations presented and much more.

As a long-standing cooperation partner, BMW Hans Brandenburg was invited to a video interview at the start of bezahl.de media. In this, Sascha Niebel, sales manager for new cars, talks about his experiences with the innovative platform and draws a positive balance of the cooperation so far.

“bezahl.de simplifies our daily payment process with customers and is easy for users to use.” - this is the conclusion of car dealership Hans Brandenburg after almost two years of successful cooperation

The Hans Brandenburg car dealership has already been established in Düsseldorf and the surrounding area for over 50 years. In doing so, the family business looks back on a history of permanent growth and digital development. Hans Brandenburg has been working with the Cologne-based fintech company bezahl.de for almost two years now. Following the successful start in the B2B auction business, the cooperation was extended to private banking as a second step. The common goal of the cooperation is to simplify the entire process management relating to car sales.

Before the introduction of bezahl.de, it was often unclear whether the vehicle had been paid for by the customer on the day of delivery. Sales employees therefore often had to consult the accounting department. Thanks to bezahl.de, they can now view the payment status of all receivables at any time - without delay and manual communication. In addition to employees, customers also benefit from the highly transparent process. Payment confirmation in particular leads to a positive buying experience, as it ensures security and understanding.

Easy integration into existing system landscape

The seamless integration of bezahl.de into Hans Brandenburg's system landscape was an important milestone in the cooperation. The close cooperation and support during the implementation of bezahl.de was rated as very helpful by Sascha Niebel, sales manager for new cars at BMW Hans Brandenburg:

“We discussed the sales process in detail with our provider easy-car-sales and bezahl.de in order to identify which interfaces need to be transferred and how.”

Both the approval process and the handling of payment modalities have been significantly simplified by the integration of bezahl.de.

Very good and uncomplicated cooperation with the Bezahl.de team

Another success factor of the successful cooperation between the two companies is efficient and uncomplicated cooperation. This includes Sasha Niebel both support with technical issues and pure feedback on the existing process.

The full length customer success story and the corresponding interview are available on the bezahl.de website at any time: https://www.bezahl.de/newsfeed.